Facebook - Feed factory

A project i designed and directed for Facebook UK whilst at Animade. The spots show how tv adverts can be transformed for mobile. I designed 4 machines to conceptualise this process visually.

Read more about the project here!

Directed by Milo Targett produced by Animade

“In each video, we start with the original TVC. This had to make its way through the machine before popping out the other end, so we needed to find a way to visualise this effectively.”